Tag Archives: social media

Kew goes to Measurement Camp

I wrote this post for Kew’s Digital Adventures blog on 18 November 2009. Click on the link at the bottom to read the full post.

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BLOG EXTRACT – Alongside launching Kew’s wonderful new website in October, and following a handful of social media pilots, myself and my colleagues in Kew’s Digital Media Team decided to embrace some of the new opportunities offered to us by social media.

Our reason for doing this was not to be young, cool and funky (I promise). Nor was it to follow the latest trend or ‘be seen’ to be innovative. We decided to embrace social media because of benefits that ‘doing stuff in this space’ can bring. We wanted to:

  • improve access to Kew’s activities, knowledge and expertise in different spaces across the internet
  • take Kew to new audiences rather than wait for them to ‘find us’
  • make the most of the web by connecting up with others and inviting online audiences to participate with Kew’s work in different ways, and add value
  • encourage audiences to build stronger and lasting relationships with Kew and ‘get involved,’ in different ways

Now this all sounds great – and we’re really enjoying trying things out in social spaces online to help make Kew more visible across the web. We’re also really enjoying interacting with ‘real people’ and learning along the way…

Measuring social media

Following a handful of successful pilots, we’re now moving into the realm of more official channels for Kew content online. And as a result, some of the 50 million dollar questions have started to raise their head.

How can we measure and make sense of Kew’s impact in social spaces online? How can we identify our successes and build on them in the future? How can we learn from things we do and report this stuff to our colleagues internally?

In other words…what are Kew’s Social Media KPI’s and how can we report our progress?

Read this post in full – Kew goes to Measurement Camp.

Digital futures at Futuresonic 2009

I wrote this post for InterventTech on 19 May 2009. Click on the link at the bottom to read the full post.

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BLOG EXTRACT – Kicked off and driven by Stow Boyd, the Digital futures session at Futuresonic 09 was beautifully optimistic. The session explored new visions for the future based on behaviours and trends emerging from networked culture and raised some tricky questions about the importance of shared vision and collective decision making in successfully shaping the future we want.

Leading on this platform, Stow Boyd introduced the term Edglings to the Futuresonic audience.  Boyd first introduced Edglings on his blog /Message back in 2006 as a metaphor for a new kind of citizen. A citizen that he saw emerging as a result of the web. In Boyds view, this new kind of citizen is defined by a new worldview made possible by the internet and the possibility of extended interaction between many. Edglings hold a ‘glocalised’ perspective on the world (simultaneously local and global rather than national) and are attracted online because it provides a more egalatarian view of the world, the possibility to produce, consume and take part. On top of this networked communication online also provides a sense of personal empowerment that other publishing mediums cannot on the same scale, it enables people to talk about what matters to them, connect up with others and potentially ‘make a difference’ in some way. In terms of impact Boyd described Edglings as a movement underpinned by a common set of values. These values Boyd expressed, will help drive us toward a web culture that offers broader hope for humanity and the possibility of a survivable future. Wowser.

Read this post in full | Digital futures at Futuresonic.

Futuresonic 2009 round up

I wrote this post for InterventTech on 16 May 2009. Click on the link at the bottom to read the full post.

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BLOG EXTRACT – So it’s May again which means that it’s time for me along with hundreds of other art-tech and social media types to descend on Manchester for Futuresonic09.

futuresonic09

First of all I’d like to say a BIG ‘well done’ to the Director of the festival Drew Hemment and his brilliant team. This years conference was really well organised and brought a great collection of speakers together. The ranging insight and expertise each speaker brought to the conference felt relevant and the mix of practicing artists and ‘tech-industry’ representatives generated some interesting debates on the platform.

The over arching thread of the conference was environment 2.0 but within that key sessions were guided by a few more specific themes. These were:

Some InterventTech round up posts on specific sessions to follow soon.

Read this post in full | Futuresonic09 round up.