I wrote this post for Kew’s Digital Adventures blog on 18 November 2009. Click on the link at the bottom to read the full post.
BLOG EXTRACT – Alongside launching Kew’s wonderful new website in October, and following a handful of social media pilots, myself and my colleagues in Kew’s Digital Media Team decided to embrace some of the new opportunities offered to us by social media.
Our reason for doing this was not to be young, cool and funky (I promise). Nor was it to follow the latest trend or ‘be seen’ to be innovative. We decided to embrace social media because of benefits that ‘doing stuff in this space’ can bring. We wanted to:
- improve access to Kew’s activities, knowledge and expertise in different spaces across the internet
- take Kew to new audiences rather than wait for them to ‘find us’
- make the most of the web by connecting up with others and inviting online audiences to participate with Kew’s work in different ways, and add value
- encourage audiences to build stronger and lasting relationships with Kew and ‘get involved,’ in different ways
Now this all sounds great – and we’re really enjoying trying things out in social spaces online to help make Kew more visible across the web. We’re also really enjoying interacting with ‘real people’ and learning along the way…
Measuring social media
Following a handful of successful pilots, we’re now moving into the realm of more official channels for Kew content online. And as a result, some of the 50 million dollar questions have started to raise their head.
How can we measure and make sense of Kew’s impact in social spaces online? How can we identify our successes and build on them in the future? How can we learn from things we do and report this stuff to our colleagues internally?
In other words…what are Kew’s Social Media KPI’s and how can we report our progress?